Glyphlora

Visual Identity, 3D Printing, p5,js, Plug Data

2024

Glyphlora is a speculative typography project that visualises ultrasonic frequencies emitted by flowers and transforms them into algorithmic audio visualisation to explore symbiotic communication between humans and nonhumans.

Type Of

Visual Identity, Brand Architecture, Art Direction

2022

With the launch of its new body care line, Type Of redefines its brand identity, evolving from a hair care specialist into a lifestyle brand that blends style with emotion. Moving beyond a purely functional image, the brand now conveys a more expressive and sensorial narrative.

Reverse Alchemy

Visual Identity, Editorial Design

2024

Visual identity design for the Reverse Alchemy exhibition at Dutch Design Week. The concept of Reverse Alchemy serves as a metaphor for transforming technical processes into outcomes that evoke organic, poetic, and uncanny ends.

A.BLACK

Visual Identity, Brand Architecture, Art Direction

2022

The brand has been newly established as a premium digital makeup brand targeting the younger generation Z, breaking away from the existing image of makeup for mature women.

Almost Light

2024

‘Almost Light’ is a 10-minute browser-based game that explores trust, connection, and fleeting light. Set during sunset, players follow paths and make choices as the light fades. Featuring fully 3D-sculpted characters and built on a custom open-source game engine, it blends storytelling, design, and interactive technology into a shared journey.

Formations

AR, Interaction Design, Machine Learning

2024
Formations is an Augmented Reality sound experience that reimagines rocks as living archives of time, where silent narratives surface through decayed soundscapes. Each encounter reveals a different resonance shaped by the rock’s type, inviting audiences into a meditation on metamorphosis, presence, and the question: “What do rocks hear?”

Glyph Yourself!

Workshop, Visual Identity, p5.js

2025

The workshop invites audiences to reimagine glyphs as visual representations of language as non-functional, performative, and critical typography. They collectively reinterpret glyphs as embodied forms, uncovering the most fundamental and essential elements of language. The glyphs are archived and instantly published as a collective zine using a thermal printer.

The Preview Seongsu

Visual Identity, Motion Design

2023

THE PREVIEW SEONGSU is an art fair created to preview the works of up-and-coming artists. The light needed to see something expands and spreads to its own color through a prism. Accordingly, the concept was set to "prism" that matches the meaning of growth and expansion and preview.